Objective: Move from "referral dependence" to a diversified, predictable lead engine in one quarter.

How to use: Treat this as a sprint. Do not skip Phase 1.

Phase 1: The Foundation (Days 1–30)

Goal: Become undeniably relevant to a specific buyer.

Week 1: Sharp Positioning

• [ ] Complete the "Mad Libs" Script. (Do not move forward until this is specific).

  We help [Specific Segment] solve [Expensive Pain Point] by [Unique Mechanism]. Unlike [Competitor Type], we [Key Benefit/Guarantee].

• [ ] Validate the Script. Send it to 3 past clients or friendly peers. Ask: "Does this sound like me, or does it sound like a generic agency?"

Week 2: The Digital Cleanup

• [ ] Audit LinkedIn Profile.
  • [ ] Headline: Change "Founder at [Agency]" to your Positioning Statement.
  • [ ] About Section: Rewrite to focus on the client's pain, not your history.
• [ ] Audit Website Homepage.
  • [ ] Hero Section: Does the H1 header match the new positioning?
  • [ ] Social Proof: Move logos/testimonials above the fold.
  • [ ] "Kill" List: Remove any services that do not align with the new focus (or hide them in the footer).

Week 3: The "Foot in the Door" Offer

• [ ] Define a Productized Service. (Price range: $500 - $3,000).
  • [ ] Name: (e.g., The Technical Debt Audit, The UX Conversion Sprint)
  • [ ] Deliverable: What exactly do they get? (e.g., A PDF report + 60 min strategy call).
  • [ ] Timeline: Must be delivered in under 7 days.
  • [ ] Pricing: Fixed price. No hours.

Week 4: Setup & Tools

• [ ] Set up a simple payment link (Stripe/Typeform) for the productized offer.
• [ ] Create a "One-Pager" PDF for the offer. (Problem, Solution, Price, Next Step).

Phase 2: Content & Partnerships (Days 31–60)

Goal: demonstrate expertise and borrow trust.

Week 5: The "Deep Dive" Asset

• [ ] Write ONE high-quality piece of content. (2,000+ words or a detailed video).
  • [ ] Topic: Choose a specific technical/strategic problem your niche faces.
  • [ ] Format: "How we solved [X] for [Client Y]."
  • [ ] Requirement: Must include screenshots, data, or code snippets. No fluff.
• [ ] Publish to your blog/LinkedIn Newsletter.